Marketing Strategy

Marketing Strategies

Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.

Marketing Strategies

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It is more important than ever to create and maintain a powerful marketing strategy.

Define your brand. Value and offering Your brand strategy is about defining the core values of your brand to make sure that they align with what your prospect and existing customer find important, that they align to your industry trends and competitive environment, and to what you actually offer ie your product.
AllBirds - Sustainable, transparent, comfortable. AllBirds began as a darling brand in Silicon Valley in 2014 and quickly grew to a $1.4B valuation in 2018. The shoe company set out to create the world's most comfortable, and they overshot their goal. Their products are fully sustainable, and made out of wool and bamboo, and their branding is impeccable. Their mission statement reads - "Allbirds is on a mission to prove that comfort, good design, and sustainability don't have to be mutually exclusive".
Identify customer pain points and expectations "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" - Theodore Levitt, Harvard Business School Professor One of the top reasons why products or services fail is when their makers fail to identify the customers' pain points. In other words, they don't meet the customer's need or they don't solve a vital problem in their lives. Also, those needs may change over time so it's important to continue examining the customer journey and solve your current customer challenges.
Identify your competitors The first step of any competitive analysis is to find out who your competitors are. Find out all the different companies that have similar products and services. Look at their social media content, search in related or niche online communities, news mentions and product reviews.
Define your marketing channels Now that you have defined your value proposition, your partners, and your creative assets and messaging it's time to select the right marketing channels for your marketing mix. This is one of the most crucial steps of the process of creating your marketing strategy. Each digital marketing campaign will vary greatly based on the marketing channels that you'll pick. You need to select those marketing channels that fit your brand and your product. Let's cover a few of the main marketing channels and their best practices.

Marketing Strategies

Marketing Strategies

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